Now, he's personally scouting the country for the most innovative new products America's entrepreneurs have to offer - everything from food and drink for his restaurants and casinos, to linens and spa products for his hotels. In each hour-long episode, Fertitta will spend time with two small businesses, sample their goods, get to know their owners, and assess their compatibility with Landry's, Inc. He'll point out flaws in their product and operations, share his expertise, and push for improvements. In the end, he'll decide whether to place a transformative purchase order with one of the companies, both, or neither.