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Documentary exploring how the famous family has defied critics to build a brand that has earned billions, and transformed social media.

For years, the girls have held down the title of "bad", while the fellas have stood on the sideline - but now, it's the guys turn to lay claim to the crown. Reality star Milan Christopher, celebrity hairstylist Jonathan Wright, notorious offspring Kerrion Franklin, and Insta-famous stars Relly B and Andrew Caldwell, join a cast of some of today's biggest personalities to establish a "brand", start some mess, and take over LA! While the girls may be baddies, the boys are setting out to prove that they are the baddest.