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Series that tells the story of the Parker Brothers, Milton Bradley and Ruth Handler who transformed a small toy company into the billion-dollar empire now known as Mattel. It looks at the stories behind the Frisbee and the Slinky as well as the people who created Silly Putty, Monopoly, Barbie and G.I Joe.

This series brings to life the excitement, drama and creativity of the toy invention process in a fast-paced, high-stakes competition format that will entertain viewers of all ages. The Toy Box is the ultimate toy-competition series, providing talented designers with the chance of a lifetime: an opportunity to bring their toy concept to life with industry giant Mattel. The toys - and their inventors - are put through a series of trials and tests before facing the ultimate judges: a panel of no-nonsense, toy-loving kids.