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In 1908, a meteor hit deep into the remote Siberian territory of Tunguska. Now, more than 100 years later, 16 contestants descend on Tunguska unknowing of the land's mysterious past. When a contestant is badly injured and no help arrives, the contestants are met with the chilling realization that the strange occurrences are not part of the show.

It follows the story of how, on a wet morning in June 2002, four cameras filmed 30 contestants who had quit jobs and given up their homes and travelled to a park in South East London, to take part in the biggest reality show on TV. However, the show didn't exist and the series will explore fame, identity and the desire to escape everyday life, as the group try and turn disaster into triumph as they confront the collapse of their dreams.