Gordon's always been at the cutting edge of his industry and has hand-picked 12 of the UK's best up-and-coming food and drink entrepreneurs to compete to earn his investment - a whopping £150,000 of his own cash. But to win Gordon's support will take more than just a great idea - the contenders will need to prove they possess the raw ingredients required to succeed: determination, dedication, passion and talent.
Gordon will drive the contenders through a series of relentless challenges designed to test their character and showcase their business skills because, according to Gordon, an idea is only as good as the person who's had it.
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