If Channel 4 had a their very own hotel then Gordon Ramsay would be the chef and Mary Portas would take charge of the rooms. Gok Wan would run the bar and be in charge of events while Phil Spencer would be Maitre D'. Christian Jessen would head-up the gym while Kim Woodburn would take on housekeeping. Kirstie Allsopp could be concierge and Katie Piper would be in charge of the spa. The celebrities take charge of a hotel for a week as they train unemployed people who want to prove they are capable of succeeding in the workplace. They have to deal with members of the public at all hours of the day, managing complaints and catering to their needs in the establishment's many facilities. They also compete to see who can raise the most money for a range of employment charities.
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