The series focuses on the beautiful people who model, design and photograph lingerie in New York City's fashion industry. Most of the stories revolve around Lacey Summers, a former top model who gave up life on the runway to pursue a topsy-turvy career creating her own line of lingerie. Lacey struggles to balance the demands of her business and tempestuous love life in a large loft that doubles as her fledgling design studio. Her younger brother, Cody, shares a place nearby with his wingman, Russ. What Cody lacks in ambition, he makes up for in charm and good looks. He's constantly popping in and out of Lacey's place helping himself to her food, her beer--and her models.