The story begins in the summer of 1972 and traces Lagerfeld's quest to become successor of Coco Chanel, who died the year prior, and the most successful French couturier at a time when Yves Saint Laurent was the biggest fashion personality. The rivalry between Lagerfeld and Pierre Bergé (Yves Saint Laurent's partner) as well as Lagerfeld's love story with Jacques de Bascher will also be central to the series.
Alain Delambre is a senior executive worn out and humiliated by six years of unemployment. So when a prestigious company selects him as a candidate, he is prepared to betray his wife, steal from his daughters, hit his son-in-law and even take part in a role-playing game in the form of a hostage-taking scenario, knowing that, if he is hired, all will be forgiven. But nothing will go as planned.