Set during the Joseon Dynasty period, the series follows three people from different walks of life who came together to help Prince Lee Geum claim the throne and reform the Saheonbu.
As the heir to a large company, Han Tae Hee has everything he could possibly want - except for his long lost love. But instead of nursing his heartache like a sensible person, Tae Hee enlists Sa Geum Ran, whom he transforms from an overweight ugly duckling to a gorgeous bombshell named Sara. In the process of falling in love with his "creation" he discovers that even though it appears that money can buy just about everything, it can't buy love or heal emotional scars.