The show presents aspiring entrepreneurs with a unique opportunity - to have the chance to pitch themselves and their ideas to potential investors and be mentored by the business leaders so they can - perhaps - do what the title says. Tech mogul Randi Zuckerberg, consumer products expert Ido Leffler, startup investor Sarah Prevette and marketer Lauren Maillian are the investors who must choose whether to financially back the ideas presented to them by the young businesspeople. Along the way, they provide hands-on mentoring to the candidates, who are out to prove that the investors should help turn their concepts into viable businesses.