Kim U Ju is the only son and fourth-generation heir of Myungsoondang, South Korea's oldest bakery, founded 80 years ago. He is a talented marketing team leader and perfectionist yet a logical narcissist determined to run the family business in his late father's place. His professional relationship with Yoo Me Ri, a designer from a partner company, takes an unexpected turn, pulling them into a whirlwind situation that forces him to become her fake husband.
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