The series takes place in a fictional city called Schternbilt City. Most of the citizens of Schternbilt City are people called "Next". The Next are people with superpower abilities and usually are superheroes. All of their heroic activity is rewarded with either wearing sponsor logos or using a point earning system called "Hero Points". Their heroic activities are also broadcasted on a popular television show called Hero TV. They also have an annual contest called the "King of Heroes" . The story mainly focuses on Kotetsu T. Kaburagi who is also known as the veteran hero Wild Tiger who is assigned with a new partner, a young man named Barnaby Brooks Jr. While Kotetsu prefers to work alone, Baranby shows him a different perspective on being a hero.